About Cheri

cheriThanks for visiting.

I’m a writer, editor and content strategist, but I’m best described as a creative chameleon who tells stories for brands large and small.

I’m also an experienced journalist and the co-author of three non-fiction books for Big Five U.S. publishers. My first paid freelance story (back in 1996) uncovered Playboy recruiters on university and college campuses. In the meantime, I’ve written hundreds of news stories, features, and profiles for magazines and newspapers. I also had a fun Saturday publishing column in The Vancouver Sun.

Today, I write, edit and strategize for top organizations and entrepreneurs, including Microsoft, Giant Bicycles, Meredith Corporation, The Still Brandworks, the University of Oregon, Creative B’stro, Shelby Edwards and many more. I love to coach aspiring writers and my latest book, Create Awesome Content, has practical advice about storytelling, collaboration and content strategy. I also run a two-person web design and content agency with Paul Jarvis, called North/Pacific.

What else? I have a degree in English literature and a Master’s degree in journalism with a specialization in urban planning. I’m a classically trained violinist and an extroverted observer. My obsessions include early-80s New Wave music, goats, cheese (and goat cheese), Joan Didion, and Portuguese wine. Originally from the oil-and-cowboys city of Calgary, I live in Vancouver with my husband, Mark.

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