Create awesome content


book coverCreate Awesome Content is a straightforward guide to engaging your audience. You’ll learn how to develop a simple content strategy, write brilliant copy, and how to work with a writer or content creator if you start sweating whenever you face the blank page (no judgment).

I wrote this book to demystify all the stuff that trips up smart people – from online storytelling to the difference between active and passive voice. In today’s noisy world, everyone needs awesome content in order to stand out from the crowd. This book collects all my best advice into a practical and fast-paced digital package.


You’ll learn how to:

  • Develop a simple content strategy
  • Improve your writing in every situation
  • Write well across different content platforms
  • Tell more compelling stories
  • Find, hire and work with writers and editors

This book is ideal for:

  • Entrepreneurs & small business owners
  • Small-to-medium-sized companies
  • Freelancers and contractors
  • Artists, artisans and creatives
  • Non-profit organizations

Buy the book – $17

Receive a full-colour, 100-page PDF that's readable on all computers, e-readers, iPads and iPhones.

You'll also get a PDF file of all the worksheets.

Buy Create Awesome Content + Be Awesome at Online Business - $30

You'll get the basic package, plus the companion book, Be Awesome at Online Business, by Paul Jarvis. He’s written a no-bullshit guide to help you start an online business or take your existing web business to the next level.

Buy multiple licenses

Want to share this book with your clients, friends, colleagues or workshop participants?

Please contact me to talk about bulk pricing options.




About the author

Cheri Hanson is a writer, journalist and content strategist. She can pull a good story from even the most convoluted rat maze – and she’s been working her magic for clients and editors since 1997. Her first paid freelance story uncovered Playboy recruiters on university campuses.

Since then, she’s co-authored three non-fiction books and written hundreds of magazine and newspapers stories. Cheri also writes advertising copy and marketing materials for good people and companies.

You can find her online at and, and on Twitter and Instagram at @cherihanson