Based on groundbreaking research, this book pinpoints the new rules of engagement for the connected generation and delves deep into established and breakaway brands to identify ten core cravings – for adventure, high-concept design, new families and social networks, and personal storytelling, among others – at the heart of the Gen X and Y psyche.

Packed with fascinating case studies from every major industry, revealing statistics, and interviews with dozens of maverick thinkers and hundreds of consumers, this revolutionary book analyzes the scope of each craving, how it drives specific buying behaviors, and offers relevant data that illustrate its impact. Mind Your X’s and Y’s equips anyone who wants to reach these consumers – brand managers and their advertising, online, creative, packaging, events, and promotions teams; small business owners and their marketing staff; advertising agencies and specialists – with the know-how to transform market research into profitable strategies.

Members of Generations X and Y are the most coveted and hard to reach consumers in the marketplace. Mind Your X’s and Y’s is a master class in how to create compelling brands for this Connected Generation.

By Lisa Johnson and Cheri Hanson

Combining the companionship of a friend with the career smarts of a mentor who’s been there and done that, Wildly Sophisticated provides insight, strategies, and tools for defining yourself, expressing yourself, leveraging the power of attitude, taking risks, overcoming isolation, living with imbalance, and more. With a contemporary approach that is both edgy and fun, this unique career guide is the only book to directly target the 20 million North American women between the ages of 18 and 29, making it the go-to source for young working women who want it all.

By Nicole Williams (and written by Cheri Hanson)

Readers will learn to:

- Tell the difference between going into debt and investing in their careers
- Sell themselves at work — without selling their souls
- Discover their individual gifts and talents — and use them to get a raise
- Value what’s most important to them and dump bad financial habits
- Decide what they really want out of their careers — and get it

Once women get over their fears of dealing with cold, hard cash, they’ll have the confidence to ask for — and get — what they deserve. Crammed with useful information, uncommon advice, inspiring stories, and insider secrets to success, Earn What You’re Worth will motivate women to invest in the most important stock of all… themselves.

By Nicole Williams with Cheri Hanson